Creative strategy and Packaging

Philips packaging to introduce a portable fitness music player, for your healthy lifestyle. Requiring a full set of marketing assets.

The project involved brainstorming and developing ideas across all touch points; including naming, creative strategy, branding, packaging, retail and marketing communications.

The packaging design, a BPA free water bottle packaging, was the first of its kind and Awarded the iF Design Award, 2010

A BPA free after bottle developed to package the portable fitness device.

Created: May 2009
while working at Philips Design

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