Working with country brand managers of Malaysia, Thailand, South Korea, and China to create all packaging design for Asia regional products.
The key to Regional Design Management is; work that requires a huge understanding of the importance of a global brand image as well as the need to achieve authenticity in the local market. The challenge is how to make negotiate between countries and balance the impact of all aspects in a very limited time, to final a packaging design to make every party happy.
Completing nine category packaging designs, and artworks, for their Standard and Everyday Value ranges: Tesco Love Baby, Instant Coffee, Canned Food, Health and Beauty Cotton, Pet Food, Creamer, Frozen, Asia Tea, Household Chemical. Taking them from market research, thru analysis, concept, design development and finally to
A selection of new project developed for Asia Markets
Asia Canned food range
Asia Pet food range
Aligning different Pet packaging designs, from the UK, Malaysia, and Thailand, to create one design for all regions. Then extending the Pet food category to include Pet Treats and snacks using the same principle.
All work completed while working at Tesco Asia Headquarters – Malaysia