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Packaging design and Global Guidelines

Philips required a new mobile accessories range, and guidelines, to create a very clear and consistent brand look within retail. The guidelines had to facilitate thousands of SKUs to be developed by many suppliers around China.

A few packs taken from the thousands produced

We developed, tested and finalised the design, and guidelines. Then rolled-out the guidelines across suppliers and randomly checked for consistency.

Global guidelines to make sure suppliers were consistent

Created 2014
while at Gibson Innovations